MYAVANA is a pioneering beauty tech company started in 2012 by visionary Founder & CEO Candace V. Mitchell, creating a new market segment of personalized hair care with the invention of HairAI™ image recognition technology for textured, multicultural hair. Spearheading a revolution in the haircare industry, the company has established a Unique HairID™ for every consumer. This revolutionary approach empowers consumers to make informed, data-driven decisions on products, ingredients, regimens, and stylists tailored to their unique hair texture, type, and condition, accessible in a web and mobile digital hair profile.

Under Candace's leadership, MYAVANA has amassed the world's largest database of hair care data. Trusted by industry giants like Ulta, Unilever, Sephora, and Amazon, MYAVANA's scientific methodology stands as a beacon of innovation and reliability for all hair textures and ethnicities, becoming the healthy hair authority in the beauty industry.

MYAVANA’s C.A.R.E. Operating System (Consult, Analyze, Recommend, Educate) is a complete end-to-end, personalized recommendation engine designed to guide every step of your hair journey. Our process supports you in understanding your hair needs through AI analysis and scientific conditional analysis, recommending the exact haircare products that meet your individual needs at any point in time.